Is your marketing LinkedIn?


I was reading “27 LinkedIn Social Media Marketing Tactics” by Harry Gold and I realized that there are a lot of untapped uses for LinkedIn.  When marketers think of social media, they immediately think of Facebook and Twitter, but when you really think about it, almost everyone you know who works has a LinkedIn account.

Like Facebook, LinkedIn has company pages. That’s a good place to start. Gold’s article outlines a lot of other great ways to market your company through LinkedIn, including creating polls, starting dicussions and promoting your page and social channels.

I would also like to note that LinkedIn is a good way to establish yourself as an expert.  For people like me, who do not own their own business, LinkedIn is an avenue to respond to peoples questions – sharing your knowledge, building value and – as I just mentioned – establishing yourself as an expert in your field.

I make sure my blog posts go up on my LinkedIn profile, so people who are viewing my profile can see what I am all about.  When I am looking for a job or someone is seeking help on a project, my thoughts and skills will already be a known quantity.

Have you visited your LinkedIn profile lately?  If not, I recommend visiting and making sure everything is up to date. Remember, once you start looking for a job, it’s a little late to be updating your profile.  And, if you own your own business, use this profile as a way to show people you’re a pro.

Until next time…

Cut the Cord (But Just a Little!)


ImageOf all of the sessions I have attended at SXSW this year, the thing that stuck with me the most was at a session called “How Women Present Themselves in the Digital Age”.

Filmaker Tiffany Shlain noted that she is making a one day break from tech each week.  When you look around (especially at SXSW), everyone has their face buried in a cell phone or tablet or they are clacking away on a keyboard.  I’m going to make an effort to take a break once a week and get away from the laptop and the iPhone.

I’m not going soft on you, fearless reader! Just putting some perspective on our tech obsession.  Have you ever found yourself texting someone else, while a person who has made an effort to spend time with you is sitting there?  I know I have, and I’m glad this was pointed out to me.

Celebrating good advertising


I wanted to share this BING marketing campaign, which I think is very well thought out.  The concept of a virtual advent calendar that unlocks new contests and content daily is a great way to offer fun and value to visitors while also giving them a  reason to come back each day for a month. Plus it takes you back to the fun of advent calendars, and the excitement that came with each new reveal.

The ads that are unlocked on some of the days are excellent as well. While the advent calendar takes you back to childhood, many of the ads are clever depictions of the new adventures of the gang from the old Rankin-Bass “Rudolph the Red Nosed Reindeer” special.

Rather than trying to be the loudest, dumbest or most crude, these are simple, charming vignettes that show the ease and benefits of using BING.  Well done!