A handbook for Facebook success


Optimize your Facebook content and engage your fans!

I was perusing my email and found that Click-Z has issued a new “Facebook Casebook”, which documents some ways large and small companies are using Facebook successfully in their marketing.

It is free of charge, you just have to sign up and have it emailed to you.  I would highly recommend getting it. I am in no way endorsed by or affiliated with Click-Z, but I consider them to be a highly reliable source of news for social media and online marketing.

Some of the features:

  • How Nutella’s Facebook ads outperformed their TV advertising.
  • How Domino’s used Facebook to create an event, driving 542,000 users to the Domino’s ordering sites on Dec. 8, 2011.
  • How to use Facebook e-commerce to allow customers to create “wish lists”.
  • How to optimize paid Facebook ads.
  • How CNET socialized their website content with Facebook and Twitter links. In addition they used HootSuite to plan out posts in advance. They raised CNET’s Facebook likes from 69,000 to 842,000, while pushing Twitter followers from 24,000 to 212,000.
  • CNET Social Media Manager Nathan Bransford notes:“It’s not the result of some huge ad campaign or anything we’ve done spending a bunch of money,” he said. “It’s all about organic growth. My philoso­phy is that there is not a social media bullet. You can’t do ‘X’ to get to ‘Y.’ People always say, ‘What do I need to do? What do I need to do?’ There’s not a magic to it. What’s important is being consis­tently good, and consistently giving people things that they want…. I think you can get in the weeds of social media and forget the important things.”

Take a look, because it won’t cost you anything but time.  What tactics have you used to optimize your Facebook marketing?  Please let me know!

Until next time…

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