When is the best time to post on social media?


Ah the age old question, or at least the few years old question: when is the ideal time to post on Facebook or Twitter. What is that magic time of day that will turn my post into the talk of the town.

I’ve read a couple of conflicting thoughts on this subject. However, I wanted to share a report from Poynter that uses data collected by Bitly.

Here is the direct text:

Bitly, the URL shortener of choice for most people, has analyzed its click-tracking data to find the optimal days and times for posting links to social media. The results show interesting, distinct patterns among Twitter, Facebook and Tumblr.

On Twitter, the best window is 1 to 3 p.m. (all times are Eastern) Mondays through Thursdays. Facebook was hot at 1 to 4 p.m. And Tumblr is a night owl, with posts doing best after 7 p.m. See the charts below for the full breakdown from Bitly.

The article also has some interesting graphics to help break this down.

More thoughts

Some thoughts on Facebook posting times here, here and here. Note the divergence of opinions. I think the third article states it best:

The one thing studies like these do is make people think there’s a one-size-fits-all magic formula – also rushing to target them thereby shifting the best times to update your Facebook page.

You’ll probably need to experiment across all hours of the day, night, week, month to find out what’s best for your brand.

Another article from Mashable links you to analytics to help you time your tweets and find out when YOUR audience is listening.

The writer also notes:

Frequency of tweeting is nearly as important as timing. If you can consistently and regularly post 5-10 tweets with valuable content, well-spaced throughout the day, you will achieve maximum impact.

Tweet a variety of sources. This has equally contributed to increased engagement on Twitter. This means, the more varied the destinations of your links, the more trust you can build among your followers. If all you do is send tweets to your own blog or products, followers gradually drop off and stop clicking through.

Here is an article on Tweeting from MediaBistro with some interesting infographics (see one below).

What if I’m busy?

I’ve seen several studies that cite weekends as the best time to reach your Facebook fans and Tweeples.  However, since many of us work 9 to 5 M-F, we are missing out on the prime talking hours.

I like to schedule a few items to go out over the weekend with HootSuite.  Not breaking news, but conversation starters.

If you are at a college, the question might be “Who was your favorite professor at Brown?”  You get the idea.

Have you been looking into the science of posting?  If so, please share your findings here!

Until next time…

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