I haven’t touched on Google Analytics for a while, but as I have said before, this is the best means to find out how customers really feel about your website – it’s like a free focus group!
One of the most important Analytics stats, in my opinion, is bounce rate. This tells you how many people leave your site after viewing one page.
Common thinking holds that a 50 percent bounce rate (half of the people leave immediately) for a site is average. If you surpass 60 percent, you should be concerned. If you’re in excess of 80 percent, you’ve got a major problem.
In this post, “30 Brilliant Bloggers Talk About Bounce Rate,” BlogWorld has gathered several influential bloggers opinions and ideas about bounce rate.
One of the featured bloggers discusses how to reduce your site’s bounce rate. These are some common sense, but very helpful thoughts on cutting down the rate at which people are leaving. The one that stand out the most to me is using related content links to keep people in the site – this is especially true for news and shopping sites.
One of the featured bloggers, Rick Allen, sees bounce rate as a stat which can frequently be misread (“The Bounce Rate Myth”). He notes that the bounce rate does not keep track of how many people click your social media links or sign up for a newsletter while they are on a page. However, in the same article, he also offers links and ideas for making your bounce rate more meaningful.
A third blogger, Avinash Kaushik asks if bounce rate is the “Sexiest Web Metric Ever?” he points out the ways that bounce rate can be used to help determine ROI by looking at the quality of visits you are getting from each traffic source. Are your Facebook ads bringing low quality visits to your site? Is it time to revisit your Facebook ad strategy?
This is just the tip of the iceberg, please take a look at all 30 articles if you have a chance, and get to know bounce rate!