It’s obvious (as I look around the train every morning) that mobile internet is here for the masses, not a small cabal of tech heads. My question is: When is it time to invest in a mobile version of your site?
The best answer I can come up with is to check your Google Analytics. There is a stat (see image 2) that tells you how many of your visitors are coming from a mobile device, including phones and iPads.
This is important for a couple of reasons:
1) Apple devices (iPads, iPhones, iPods) do not play flash content. If your site is loaded with Flash imagery or videos, visitors will not be able to view that content.
2) A normally nice-looking website like ESPN.com has way too much going on for a cell phone screen. Mobile sites typically have one big image and then a few large headlines (so people can click them with their fat fingers).
3) The type of business you run may have more bearing on whether you need a mobile site. News outlets need mobile for sure. I would say restaurants and movie theaters – places where people decide to go while they are on the move – should invest as well. A roofing company might be able to wait a few years.
4) Looking at your Analytics numbers, what percentage of your visits are coming from mobile? What percentage do you think it needs to be before you are ready to invest in a streamlined mobile version of your site?
Please let me know your thoughts. Have you started a mobile version of your site? Why or why not? What do you think the ideal features of a mobile site are?
Until next time!