This is an interesting article from the Wall Street Journal. It discusses the trend in “reverse mentoring,” noting
“In an effort to school senior executives in technology, social media and the latest workplace trends, many businesses are pairing upper management with younger employees in a practice known as reverse mentoring. The trend is taking off at a range of companies, from tech to advertising.”
This is a great time to be well-versed in the ways of social media and best online practices. You have the opportunity to show you bosses just how valuable you really are. What seems like everyday knowledge to you can look like magic to the uninformed.
On a separate note, this also reinforces the need to continually track your social media progress with real, quantifiable statistics. People fear that which they don’t understand, and a lot of senior execs do not understand social media and web marketing.
Having solid numbers is the sure way to influence the Luddite CEO’s thoughts about the value you and the internet can provide. Otherwise, you are in danger of being judged based on their personal biases and knowledge (or lack thereof in this case).
If you see an opportunty to enlighten your higher ups, DO IT – before somebody else does. Prove your worth and get in the driver’s seat!