I must say, I am much less of a Twitter-er than I should be. I think I have a pretty good knowledge of web and Facebook strategy, but am lacking a bit in Tweet land.
I have especially struggled with analyzing Twitter stats. I don’t know why Twitter hasn’t come out with their own analytics system – maybe they don’t like money?
If you are using other analytics platforms, what do you use, and what stats do you feel are important? Please comment or contact me with your thoughts.