Tweet Tape – how do you measure Twitter?

twitter bird

What should I measure when I Twitter?

I must say, I am much less of a Twitter-er than I should be.  I think I have a pretty good knowledge of web and Facebook strategy, but am lacking a bit in Tweet land.

I have especially struggled with analyzing Twitter stats.  I don’t know why Twitter hasn’t come out with their own analytics system – maybe they don’t like money?

Anyway, a coworker of mine recommends, and Do you use any of these and, if so, which ones do you like best?

If you are using other analytics platforms, what do you use, and what stats do you feel are important? Please comment or contact me with your thoughts.



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